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(mission)

Critical UX

GET BETTER RESULTS FROM YOUR WEBSITE

Accelerate performance and drive sustainable channel growth with our proven CRO process.

Web User Experience & Conversion Rate Optimization

Systematically optimize each step in your user journey, removing blockers and increasing action rates, so you can unlock more sales and improve customer satisfaction.

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increase sales & signups

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reduce channel cac's

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grow customer ltv

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build customer loyalty

OUR APPROACH

My insights-backed approach was developed and tested at some of the worlds most innovative tech companies including Google, Meta, and LinkedIn.

MULTI-DIMENSION PROCESS

Developed over my 15 year career to identify high ROI opportunities both tactical and long term. Realizing short term gains while driving sustained web performance.

DATA-DRIVEN INSIGHTS

I'll work with you to uncover insights on your web analytics platform. Assessing user behavior and engagement at each step in your conversion funnel.

TARGETED strategy

My recommendations are built around your specific objectives and audience needs for a tailored user experience that works to support your unique business goals.

UX best practices

I track and leverage the latest industry best practices and standards to guide my approach and ensure a well established foundation for your project.

MEET PATRICK

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PATRICK COOK

Founder, Critical UX

Patrick led the Web Strategy and Optimization of industry leading websites at Google, Meta, LinkedIn, Eloqua and several other global brands.

He works with some of the best marketers, designers, and developers in the industry. No matter how complex your project, he can build a team that will meet your needs.

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Optimization services

I build custom CRO strategies that are tailored to your objectives and audience needs, ensuring a unique and engaging user experience that delivers on your business goals.

Whether you need a quick conversion boost or a continuous optimization roadmap. I can help.

We specialize in:
USER EXPERIENCE
CRO
USER RESEARCH
WEB ANALYTICS
A/B TESTING
CONTENT STRATEGY
SEO

who we work with

Consumer Businesses

I'll help optimize your Sales funnel including product, category, cart and checkout experiences to increase sales, order size, and retention.

Product-led Businesses

I can help optimize your product and zero-touch funnels for conversion and initial onboarding to drive healthy sign-ups and retention.

B2B Sales-led Businesses

I'll help optimize your conversion funnel for higher qualified leads and sales contacts across phone, form, and chat.

LET'S GET STARTED

Get in touch to schedule a free 30-minute strategy session. We'll discuss your specific objectives and create a customized optimization plan around your business goals.

Thank you!

Your request has been received! We'll be in touch shortly.

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